In our Internet era, it is easy to reach millions but harder to communicate effectively.
There are three steps to cutting through the informational noise.
Say what you mean. This sounds simple, but it involves knowing and deciding what you mean to say. Reflecting on a series of questions can help.
Who are you trying to reach? What challenges or problems do they face?
How can your service or product help?
Why should they listen to you?
What benefit will they get by choosing you?
What drives you to offer your service or product?
Say it clearly. Lose the business jargon. Lose the technical jargon whenever possible. Describe how your service or product makes life better for others as directly and simply as possible. Make sure that distracting typos, misspellings, and grammatical errors never mar your text. Above all, don’t make your message all about you. The harsh truth is that nobody cares, not really.
Say it convincingly. Persuasive communication involves getting found, holding attention, demonstrating authority, and taking accountability. Captivating visual design, direct language, and empathetic tone all help. There are no shortcuts. Creating a convincing message takes reflection, knowledge, and time—perhaps time that you don’t have.
This is why we are here: to help you say what you mean, clearly and convincingly. Get in touch to learn more.
Also check out our “Resources” page for helpful writing and communication tips.