Our Approach

Our business is about you! We will use our experience to help you grow your business in a client-focused way.

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William Barnett

I don’t know about you, but I’ve been frustrated throughout my career by how hard it is to communicate with others effectively.

In our digital age, we can get our message, story, or report in front of hordes. But sheer exposure most often fails to generate any meaningful response.

Most people read passively. They crave stories that arouse their emotions and reflect their experience and hopes. Only a small fraction, however, of movies, cable TV series, blogs, or novels meet that deep need.

Stated bluntly, effective messages relieve pain.
Successful marketers, inventors, authors, or manufacturers find ways to alleviate their audience’s pain.
It’s that simple. Yet elusive.

As a college professor and administrator, I finally learned that effective teaching depended on uncovering my students’ or colleagues’ most pressing concerns. For example, teaching students to write correctly depended on connecting with their worry about getting and keeping a job.

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To get the desired response to your message, I will

Understand your organization’s values and business model, including goals and objectives

Ask about what worked previously and what didn’t

Research significant changes in your organization and its cultural/business environment

Identify essential, core elements of your message

Create authentic content that is appropriate for various platforms such as

  • Case studies or success stories
  • Web content (pages, blogs, etc.) that reflects your core message
  • Reports for in-house or external consumption

Adjust content for effective promotion according to desired media

Obtain your approval at every significant step

Evaluate the success of the venture

Feel free to poke around on our website for examples of what I do. You may also want to take a look at my résumé. I welcome your questions and suggestions. Click here to see my résumé or send me your questions. For examples of our work, visit our Writing Samples page. Above all, please write or call so that we can begin a conversation about content consultation and creation.

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Jenny Barnett

We started Barnett Writer to serve you. Lots of people write excellent copy (grammatically correct and clever), and produce catchy designs.

But do they really understand your company, product, or service? Do they really care?

That’s what makes our approach unique. Everything begins and ends with YOU. I once developed theories that appear crafty (like the “4 C’s of Conversion” – I used to be a custom jewelry designer. Can you tell?), but do you really care?

You probably don’t.

And I applaud you for that because it means that you’re leery of marketing jargon. Of one-size-fits-all approaches.

You deserve better.

You have pain caused by competition in the marketplace. You constantly try to manage multiple marketing platforms and listen to every marketing firm pitch, “Do it our way; it’s been tested and proven.”

But you also have an advantage. You do things differently. If you don’t know what makes your product or service unique, let’s sit down and have a conversation. That won’t cost you anything.

If you don’t want to offer anything but a run-of-the-mill operation that focuses on profit instead of meeting your clients’ desires, then in good conscience, we wouldn’t offer you our services.

Just like you, we struggled to find our market. We all do. Our business didn’t reach its stride until we found our voice, and we intend to help you find yours. Über-talented yet humble entrepreneurs tend toward shyness. They don’t want to ruffle any feathers or face possible rejection.

We’re still working on it too. We all learn from one another. Constantly.

Already have a marketing team in-house? Never thought about marketing in your life because it seems insincere? No problem. We can collaborate with your team or start from scratch or meet you anywhere in between.

I’m accessible to my clients.
Email me at barnettwriter@gmail.com or call me at 860-880-0311.

To view my resume, click here.

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Aslan

As the namesake of Aslan in C. S. Lewis’s Narnia series, I guard against the evil that lurks beyond our hearth. I’m a compassionate, but not tame, companion, who provides comfort and perspective for the humans who live with me.

Often, I feel that they misunderstand my intentions since they try to bar my access to the computer keyboard (they obviously failed this time!). Nevertheless, they feed me (not as much as I would like); so I will allow them to remain for now.

For all consulting needs, I advise you to contact the humans via the white light box. Leave me free to hunt mice, sharpen my claws, and take long naps.