Case Studies without Stories?

Our Instagram World It’s official: we now live in an Instagram world as far as marketing is concerned. For B2C marketing, this has been true for some time, perhaps even before Facebook acquired Instagram. Products marketed online depend on visual branding, sometimes in ways completely unrelated to the items that are hawked. Consider the Cialis™Continue reading “Case Studies without Stories?”

Grow Your Business: Watch What You Eat

What’s Keeping Your Business from Growing? Surely, it couldn’t be what you eat, could it? Well, if you have a growing mid-section, low energy, or are on the verge of having a chronic health condition, what you eat might be holding you back. Sound crazy? Read on! About 45% of Americans (144 million people) sufferContinue reading “Grow Your Business: Watch What You Eat”

Grow Your Business Beyond Your Niche

If you are new to freelance copywriting or are thinking of starting your own freelance business, experts tell you to find and develop your niche. “Write what you know,” say the experts. Sound advice—except when it’s not! Perhaps you possess technical expertise in engineering, software development, medical research, or some other applied field. If so,Continue reading “Grow Your Business Beyond Your Niche”

Grow Your Business: Find Your Place

Jenny Barnett You found your calling, but have you found your place? In our last blog post, Want to Grow Your Home Business? Rescue a Pet! we explored how our furry companions spark creativity, increase productivity, and make us healthier overall. So what do we mean by find your place? In 2016, we almost putContinue reading “Grow Your Business: Find Your Place”

Want to Grow Your Home Business? Rescue a Pet!

Jenny Barnett You’re in luck! This article will NOT discuss yet one more time how you can harness the power of social media to promote your home-based business to the ends of the earth. But there’s more to success than hum-drum affiliate marketing, right? At Barnett Writer, we’ve discovered a few practices that improve ourContinue reading “Want to Grow Your Home Business? Rescue a Pet!”

Save the Open Internet!

Small businesses should work to save the open Internet (a.k.a., “net neutrality”). Why? The reason is simple: under current FCC rules, Internet service providers (ISPs) cannot slow down, impede, or block, or charge higher fees for distributing data from any source. This means that content uploaded by small business and individuals enjoys the same accessContinue reading “Save the Open Internet!”

BLIZZARD!!

The first clue that the blizzard has arrived is silence. The usual white noise of distant traffic, barking dogs, sanitation trucks, airplanes is gone—replaced by a white blanket of total quiet. Even the snowplows are banished from the street. Nothing. Everything. Just. Stops. Except, perhaps, for the wind. Like birthdays, blizzards provide opportunities for reflection.Continue reading “BLIZZARD!!”

Where Have All the Members Gone?

Why Not-for-Profit Members Are Important Keeping the doors open for your not-for-profit organization is challenging. Money is hard to come by. Federal and state funding is likely to decline sharply during the next few years. The National Council of Non-Profits recently reported that government support, donor retention, and corporate funding have already dropped. Private foundationsContinue reading “Where Have All the Members Gone?”

Marketing with Lots of Words? Sometimes!

In Marketing Without Words? Not Quite!, I argued that social media marketing using lots of images still requires some words to convey precise meaning. But that’s not the whole story. Recent trends show that long-form marketing—long posts of 2,000+ words, case studies, white papers, video(!)—often gets better results in online search rankings and conversions. TheContinue reading “Marketing with Lots of Words? Sometimes!”

Marketing Without Words? Not Quite!

Words are dying. With everyone spending so much more time absorbing information via smart phones, tablets, or computers, digital marketing focuses more than ever on images. Capturing initial attention and providing essential, emotionally relevant information quickly are two good reasons for this shift. As Mike Hill at Moonshine has pointed out, Visual and audio technologiesContinue reading “Marketing Without Words? Not Quite!”