Marketing Without Words? Not Quite!

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What’s Your Incentive?

Words are dying. With everyone spending so much more time absorbing information via smart phones, tablets, or computers, digital marketing focuses more than ever on images. Capturing initial attention and providing essential, emotionally relevant information quickly are two good reasons for this shift. As Mike Hill at Moonshine has pointed out,

Visual and audio technologies liberate us to absorb more information, faster and better, than reading words.

The reason for this is hardwired into us – reading and writing are not skills we’re born with, unlike seeing and hearing.

That visual imagery results in more effective communication and retention of information appears to be confirmed by neuroscience. In explaining the “pictorial superiority effect, or PSE,” John Medina in Brain Rules (video available!) urges us to scrap our text-based PowerPoint slides in favor of image-based presentations. Continue reading

Wrong Words vs. Right Words

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So you weren’t paying attention in high school English class? I know, it was boring. Besides, we all had social lives to manage. But that lapse might cost you today in lost opportunities for employment or career advancement. Despite rapidly improving AI, spell and grammar checking, and other aids, errors creep into everyone’s writing. And some of them can mark you as an ignoramus. Not good when you’re trying to impress your boss or a client.

Anyone who writes hastily, such as beleaguered office workers responding to scores of email messages each day, often slip on wrong-word ice. Your English teacher surely knew this, but you were physiologically incapable of thinking about anything beyond the next 20 minutes. As a public service, therefore, I’m reincarnating your poor teacher to supply a list of commonly misused words along with their corrected usage. Bear in mind that this is a blog: the list, therefore, is not exhaustive. Continue reading