Keeping the doors open for your not-for-profit organization is challenging. Money is hard to come by. Federal and state funding is likely to decline sharply during the next few years. The National Council of Non-Profits recently reported that government support, donor retention, and corporate funding have already dropped. Private foundations and individuals focus on new, splashy ventures that are often outside your mission. Covering day-to-day expenses keeps directors and board members awake at night. At a time when relying on members’ support is more important than ever, the crowded schedules of families and distractions of electronic screens means fewer members, both current and new. After all, what’s in it for them? Why should they join your group? If you’re involved in running a museum, an advocacy group, or a community organization, you need to show them why.